Magazine of the Moment

After work last nite I headed to my local bookstore to get this month's issue of Frieze, which focuses on art & architecture. While browsing the racks, a magazine I hadn't seen stood out: the Summer Preview 2006 issue of Innovative HOME Magazine, the quarterly rag of the Institute for Home Innovation, "the premier international organization dedicated to advancing and effecting change within the shelter industry, and promoting the creation of today's 'life-homes.'"



At first perusal, I thought this magazine was jumping on the Dwell bandwagon, but instead of aiming for the general public this is billed as a trade publication, geared to architects, designers, and other building professionals. Perhaps that explains the $12.95 price tag.