architecture

Tuesday, November 22, 2005

UPS Vernacular

I was looking at this UPS label when I realized it contains some interesting architectural assumptions.


It offers me a porch, a deck, a garage, a back door, a patio, etc., on which to collect my package.
But no cheese cave or tower or footbridge; no Zen rock garden or prefab container village; no offshore Texas tower; no private helipad...
How does UPS account for other architectural styles? Oh – you tic Other! Now I get it. The international option.
"Just leave it in the harem," I'll say. "Leave that one beneath the torii gate, sir." "Leave it in the Other."
It's the UPS Vernacular.

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