Firm Faces #3

One of the most unique presentations of a firm's personalities is Atlanta-based Cooper Carry's stand-alone site Cooper Carry Talks. On that page one is confronted by 12 cropped faces (of 32 possible ones, changed by refreshing or clicking "shuffle"), faces which start talking when ones moves the mouse over them. Each person then has one or more short snippets of video that fill the screen when that snippet is clicked. Lauren Perry Ford's snippet below describes how the private sector eventually succumbed to the public sector's desire to build sustainably, as the former saw that healthier buildings "may contribute to their bottom line."



The videos are characterized by the tight close-ups of the thumbnails, a shaky camera, and an off-camera glance, making the sound-bites a bit stylized but ultimately very consistent, so a certain homogeneity comes across. It's hard to listen to more than a handful of snippets before one gets the idea. It's apparent from the words that the firm is aligned with sustainability and other quality-of-life concerns, but one must leave the site and venture into the firm's project page to see how the ideas translate.