Now with Fries

As part of Chicago's newfound quest to sell itself to the highest bidder, the Millennium Park Bike Station is now the McDonald's Cycle Center. Unlike the other pieces of Millennium Park with corporate names, such as the BP Bridge, the bike station (I can't yet call it a cycle center, sorry) is not named for the corporate entity that donated funds to made it happen. This is well after the fact and is focused on naming rights and probably long-term maintenance and service costs.



I can't help but wonder if these doctored images are the future of the park. It's a small step from naming to signage.



(via Gapers Block)